Start with the clearest artwork you have
Original AI, EPS, SVG, or PDF artwork is helpful because edges and lettering are easier to inspect. A high-resolution PNG or JPG can also work. If your only source is a photo, scan, or screenshot, send it rather than guessing at a redraw.
Include a brand guide or a known-good reference when proportions, colors, or type style are important.
Specify the exact finished size
Embroidery is built for a physical size. Tiny gaps and fine strokes that work on a jacket back may close up on a left-chest logo. Ask for the size you will actually sew, measured by width or height.
Large changes in size often require redigitizing or meaningful adjustment. Scaling stitch data without review can create density and detail problems.
Name the garment and placement
Tell your digitizer whether the file is for a polo, cap, beanie, towel, jacket, sleeve, bag, or patch. Add fabric information when you know it. A photo or product link can resolve uncertainty quickly.
- Flat or cap frame
- Structured or unstructured cap
- Stretch, performance, or stable woven fabric
- Center seam or pocket constraints
- Maximum sewing area
Decide what may change
Very small registered marks, gradients, hairlines, and complex shadows may not translate literally into thread. Decide which elements are essential to the brand and where tasteful simplification is acceptable.
A good digitizer should explain changes that materially affect the logo instead of silently removing important details.
Send the production format and deadline
Machine brands and workflows use different formats. Request DST, PES, EXP, JEF, VP3, or the format your operator specifies. If the job is urgent, provide the actual production deadline and time zone so feasibility can be confirmed before order approval.